I was at a client site yesterday interviewing a Service Manager and explaining the process I’m following at his business to try and develop insights on pricing and business opportunities.
Strictly speaking I am following EBITDA Catalyst‘s Pricing Power Clarity approach over a longer timeframe, but the Service Manager thought this had a lot of similarities to the IDEO design thinking approach he knows from his wife’s work.
What an honor that he could see the similarities and also so cool that the engagement I did with IDEO while I was working with Marvin Windows and Doors a few years ago has had a lasting impact on my research methods.
One major deviation from IDEO is that I don’t use the post-it notes– I much prefer to keep google docs and beautiful.ai presentations to archive our brainstorming digitally from the start.
Carragee Consulting 
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