$100k Sprinter Van vs $1K packable camping platform
This polish company has a brilliant design to turn any SUV into a camper van with one piece of checked luggage.
With the tiny house movement, glamping and work from anywhere movements in full swing there is clearly a market for this item.
123Camp.eu has thought through key drivers which differentiate their solution from a tent and reduce a $100K Sprinter to a $1500 car camper.
Features & Design Benefits
– platform bed with mattress
– table and two stools
– no tools required
– fits almost any SUV
– cooking platform for tailgate cooking
– fits into a suitcase for compact storage or air travel
This enables a traveler to fly into a city and rent any SUV and get out camping with minimal setup and expense.
The design does exceed the standard baggage weight limit, but fits within the business/first class baggage “free” limits.
“Whether or not there are a lot of first class fliers interested in lugging a camper kit from airport to airport to save on RV rental fees, we can’t say.”
This is strategic segmentation qualitative work to figure this out.
a) given the value prop of the item on other fronts, is it still worth paying the excess baggage fee?
b) would a significant portion of their customer base have no fee based on their ticket class?
c) is there another set of customers who won’t even fly with this, they will use in their personal vehicle?
Carragee Consulting 
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