Category: Uncategorized
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Work Journal: #1 Pricing Strategy Workshop in Switzerland
Last week I facilitated a workshop on Pricing Strategy for 100 year old manufacturing company in Switzerland. It was a really excellent trip and a thought provoking experience on a number of levels. borne back ceaselessly into the past Firstly, I had gone through materials a former colleague had developed a few years ago with…
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Its not always about Price: Good Salesmanship is a Value Added Service
I’ve been having the most frustrating time trying to get someone to replace the skylight at my house. Ever since I bought my house in early 2010 I’ve known I wanted to replace the window in the bedroom, but it didn’t leak water and it wasn’t too pressing. Finally, when I moved out and was…
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Quarter End Discounts, Channel Loading, and new Climbing Shoes!
La Sportiva Mythos climbing shoes are fantastic. They are extremely comfortable, so on long days or multi-pitch routes you don’t worry about cramped feet. They edge well and smear even better and best of all they fit my feet perfectly, without heal-slipping issues or rubbing. I’ve had several other pairs of shoes which didn’t fit…
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Apple claiming territory: no discounts
http://www.forbes.com/sites/connieguglielmo/2013/10/23/apples-pricey-ipads-protect-premium-brand-profit-margins-leaving-low-end-to-android-tablets/ I was reading the above Forbes article on Apple and I thought it was worth calling it out as an example of a company whose strategy is not just on paper, but in their pricing and proudly and clearly communicated by their executives. Apple isn’t interested in developing products to capture the low end…
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McDonald’s Drops Heinz over rival CEO
McDonald’s Drops Heinz over rival CEO I didn’t know McDonald’s had already stopped serving Heinz in nearly all US markets. I almost never eat at McDonalds and because apparently the only two markets in which McDonalds still uses Heinz are Minneapolis (where I live) and Pittsburg (where Heinz is located). I can just imagine the conjoint study you could…
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Amazon Gives No Reason to Raise Free Shipping Minimum
Amazon Gives No Reason to Raise Free Shipping Minimum <–Link to NYTimes article Shipping rates have gone up every year for a long time, but for 10 years Amazon provided free shipping on orders over $25. If you think about it, this policy change is a long time in coming and most welcomed by Amazon’s competition.…
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European Pricing Maturity Study
http://www.slideshare.net/European_Pricing_Platform/european-pricing-maturity-study#! Summary: Most organization aren’t where they think they are in terms of pricing maturity. The function is still too decentralized across an organization, and execution of stated strategy lags behind what is needed. Questions remain on how to get at least to where you thought you already were.
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My Vendavo B2B Pricing Blog Posts
My Vendavo B2B Pricing Blog Posts Here’s a link to the Vendavo Pricing blog. I started contributing to this blog at the beginning of the year and will probably still post there occasionally, but I wanted to be able to expand my topics so I’ve started this new personal blog page.
Carragee Consulting 