Tag: Target Market
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Apple claiming territory: no discounts
http://www.forbes.com/sites/connieguglielmo/2013/10/23/apples-pricey-ipads-protect-premium-brand-profit-margins-leaving-low-end-to-android-tablets/ I was reading the above Forbes article on Apple and I thought it was worth calling it out as an example of a company whose strategy is not just on paper, but in their pricing and proudly and clearly communicated by their executives. Apple isn’t interested in developing products to capture the low end…
Carragee Consulting 